The RAC Car Insurance Review
RAC Car Insurance - www.rac.com
The RAC Insurance Offers
Route planners, legal advice, traffic news and vehicle checks, the RAC has it all, online and ready for you. However, it is the car insurance comparison division which has put them back on the map, with a service that is second to none, available 24/7 and able to deliver results in a very short space of time. Third party fire and theft, 3rd party or fully comprehensive, you could be logged on and covered in matter of minutes. A trusted name, offering a service which few can match, what more can you ask for?
RAC Car Insurance - www.rac.co.uk
The RAC Car Ins Company History
Along with the AA (Automobile Association) the RAC (Royal Automobile Club) is one of the leading lights in the UK transport industry offering a range of services to their large member base. Created back in 1897 the RAC has been at the cutting edge of breakdown recovery in the UK as well as an ambassador to the UK motor racing industry with the first RAC sponsored TT (Tourist Trophy) race held back in 1905. Originally a mutual society, the RAC Club was converted into a PLC in the mid 1990s and subsequently sold for 1.1 billion to Lex Services.
Under the stewardship of Lex Services the range of service was expanded to include car insurance, windscreen repairs, learning driving (through the acquisition of the British School of Motoring), RAC direct insurance (including the likes of home and travel insurance), RAC legal services, RAC loans and a whole host of other services which have proved very popular with their membership. While the RAC found a useful skill in cross-selling under the ownership of Lex Services they have since been sold on to Aviva Group for around 1.1 billion.
The move to the Aviva Group has been a god send for the business, increasing investment, broadening the services available and partnering the business with the insurance giant Aviva. Again, cross selling was the major attraction for Aviva acquiring the business, milking yet more from a loyal customer base who have shown a readiness and willingness to consider and use the vast array of service put in front of them.
Other The RAC Insurance Products
Instantly recognisable by the majority of the UK population, the RAC has a special place in the automobile industry having been such a major mover and shaker since the early days of car travel. As you would expect they are able to arrange the best of car insurance, breakdown cover insurance, van insurance, motorcycle insurance and classic car insurance in moments, but there is so much more to the RAC Insurance of today. The business now takes in such areas as travel insurance, home insurance, pay by day insurance, caravan insurance, loans and an array of other everyday services which have proved a major hit with their customer base.
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